Question: What Are Your Brand Values?

What makes up brand value?

Brand value is the monetary worth of your brand, if you were to sell it.

If your company were to merge or be bought out by another business, and they wanted to use your name, logo and brand identity to sell products and services, your brand value would be the amount they would pay you for that right..

What are the 12 core values?

The 12 Core ValuesHope. To look forward to with desire and reasonable confidence. … Service. Ready to be of help or use to someone. … Responsibility. A particular burden of obligation upon one who is responsible. … Faith. … Honor. … Trust. … Freedom. … Honesty.More items…

What are your values in life?

Your values are the things that you believe are important in the way you live and work. … When the things that you do and the way you behave match your values, life is usually good – you’re satisfied and content.

What is the value of a strong brand?

Higher Market Value Partly due to the ability to charge higher prices with less price pressure, a strong brand increases a company’s market value. Companies with strong brands have higher valuations and provide better shareholder returns than similar companies with weak brands.

What are brand values examples?

Brand values examples: BMW brand valuesIntegrity: Asking customers for frequent feedback.Respect: Treating each customer with dignity and courtesy.Responsibility: Holding themselves accountable for their performance.Growth: Focusing on constant innovations and creativity.

What are the 5 core values?

Five Core ValuesINTEGRITY. Know and do what is right. Learn more.RESPECT. Treating others the way you want to be treated. Learn more.RESPONSIBILITY. Embrace opportunities to contribute. Learn more.SPORTSMANSHIP. Bring your best to all competition. Learn more.SERVANT LEADERSHIP. Serve the common good. Learn more.

What is Apple’s core values?

Apple Values, circa 1981 We are all on the adventure together. We build products we believe in. We are here to make a positive difference in society, as well as make a profit. Each person is important; each has the opportunity and the obligation to make a difference.

What are values to you?

Personal values are the things that are important to us, the characteristics and behaviours that motivate us and guide our decisions. For example, maybe you value honesty. You believe in being honest wherever possible and you think it’s important to say what you really think.

How do you calculate brand value?

Income Approach to Brand Valuation This method is often referred to as the “in-use” approach. To calculate the brand value, the income approach uses future net earnings that can be attributed directly to the brand to determine its current value.

Why is brand value important?

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. … A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo.

What are the 3 types of values?

The Three Types of Values Students Should ExploreCharacter Values. Character values are the universal values that you need to exist as a good human being. … Work Values. Work values are values that help you find what you want in a job and give you job satisfaction. … Personal Values.

What are the 8 core values?

Some Types of Core ValuesDependability.Reliability.Loyalty.Commitment.Open-mindedness.Consistency.Honesty.Efficiency.More items…

How do I identify my core values?

Guide to determine your valuesWrite down your values.Consider the people you most admire.Consider your experiences.Categorize values into related groups.Identify the central theme.Choose your top core values.

What are core brand values?

Your core brand values are the beliefs that you, as a company, stand for. They serve as the compass that guides your brand story, actions, behaviors, and decision-making process. … Building your brand around your core values allows you to grow a business that you can be proud of and be passionate about.